Soft2Bet: The Global iGaming Innovator Transforming Player Experience

Introduction

Soft2Bet has grown from a small startup into one of the most influential names in the iGaming world. Its story is closely tied to founder and CEO Uri Poliavich, whose leadership and strategic decisions have shaped the company’s direction. A detailed look at his journey can be found in this profile of Poliavich, which explores how a strong focus on innovation and social impact helped build a thriving iGaming ecosystem.

Since its launch in 2016, Soft2Bet has developed into a global technology provider offering turnkey solutions, white-label systems, gamification platforms, and B2C gaming brands. Headquartered in Malta and supported by a diverse international team, the company has earned industry recognition for creativity, responsible operations, and its commitment to shaping the future of online gaming and sports betting.

What Is Soft2Bet?

Soft2Bet is widely recognized as a leading international iGaming technology provider. The company delivers highly customizable platforms and innovative solutions to casino and sportsbook operators around the world. Its technology powers everything from game content and payment systems to frontend design, ensuring operators can launch and manage modern, engaging platforms tailored to specific markets.

Soft2Bet operates in more than 11 regulated jurisdictions and holds 19 licenses, demonstrating its dedication to legal compliance, responsible gaming, and long-term sustainability. Its presence includes major markets such as Denmark, Sweden, Romania, Ontario (Canada), and upcoming entry into the United States through New Jersey.

This global reach allows the company to support operators with localized content, tailored language support, and seamless payment options, ensuring a highly reliable and user-friendly gaming experience.

The Vision Behind the Company

The driving force behind Soft2Bet is Uri Poliavich. His vision has always been centered around innovation, differentiating products, and building platforms that offer more than just traditional gaming features. Instead of focusing solely on games and bonuses, Soft2Bet prioritizes long-term engagement, personalized journeys, and immersive experiences that elevate the user experience.

Under Poliavich’s leadership, the company developed its flagship innovation—the MEGA (Motivational Engineering Gaming Application) platform. MEGA successfully redefines gamification in the iGaming industry, offering a fresh approach to player stimulation and retention.

MEGA: A New Standard for Gamification

Soft2Bet’s MEGA platform has become one of the company’s most important contributions to the iGaming sector. Launched in 2023, MEGA offers a combination of dynamic gamification mechanics, personalization, and intelligent segmentation. Unlike basic bonus engines used across the industry, MEGA creates an interactive environment that encourages players to engage more deeply with the platform.

Key Benefits of MEGA

• Personalized missions and challenges
  
• Engaging progression and reward systems
  
• Smart bonus triggers and user segmentation
  
• Avatar customization and collectible features
  
• Seamless integration with casino or sportsbook platforms
  

MEGA has delivered impressive results:

• 4× increase in player screen time
  
• 65% growth in Net Gaming Revenue
  
• 50% increase in deposit value
  
• 45% improvement in average revenue per user
  

These results highlight how gamification, when executed with depth and intelligence, can significantly influence player engagement and retention.

Soft2Bet’s B2C Brands

Beyond being a technology provider, Soft2Bet also operates several successful B2C iGaming brands in various countries. These brands are designed with a strong focus on localization, user experience, and secure gameplay. They include:

• Betinia (Denmark, Sweden)
  
• Campobet (Denmark, Sweden)
  
• Tooniebet (Ontario, Canada)
  
• Quickcasino (Sweden)
  
• Don.ro (Romania)
  

Each brand offers a unique theme and environment, combined with professional customer support, extensive game libraries, and seamless payment systems. The company’s ability to operate its own brands helps refine its technology and test new features before they’re deployed to B2B partners.

Operator Solutions: Supporting Businesses Worldwide

Soft2Bet’s B2B offerings are built on reliability, efficiency, and customization. Operators can choose from a range of solutions depending on their needs:

Key Components of Soft2Bet’s Turnkey Offering

• Customizable frontend design
  
• Player Account Management (PAM)
  
• Casino and sportsbook integration
  
• Managed services (support, risk management, compliance)
  
• Wide selection of payment providers
  
• Multi-language and multi-currency support
  

These tools enable operators to launch attractive, high-performance platforms while ensuring full compliance with local regulations. Soft2Bet’s flexibility also makes it possible for partners to tailor their platform to specific player demographics and market demands.

Soft2Bet Invest: Boosting Innovation

In 2024, Soft2Bet introduced Soft2Bet Invest, a €50 million innovation fund supporting new ideas in iGaming and casual gaming. The goal is to empower startups, developers, and creators to bring fresh concepts to life while benefitting from Soft2Bet’s industry experience.

The fund has already received industry recognition, including the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe. This accomplishment highlights Soft2Bet’s role not just as a technology provider, but as a true driver of innovation in the global gaming ecosystem.

Commitment to Responsible Gaming

Soft2Bet places strong emphasis on responsible gaming and player protection. The company maintains dedicated teams for compliance, fraud prevention, customer safety, and regulatory oversight. It operates under some of the strictest licensing conditions in the world and undergoes regular audits to ensure high standards are consistently met.

In addition to meeting regulatory requirements, Soft2Bet proactively implements safety measures, promoting transparent, fair, and sustainable gaming practices for all users.

Awards and Recognition

Soft2Bet’s achievements have been recognized through several prestigious industry awards. Some notable wins include:

• Executive of the Year 2025 – Uri Poliavich
  
• Platform Provider of the Year – Global Gaming Awards EMEA 2025
  
• Product Launch of the Year – MEGA Platform
  
• iGaming Sword Award 2023 – Turnkey Supplier of the Year
  

These awards reflect the company’s continuous pursuit of excellence, innovation, and player-focused design.

Conclusion

Soft2Bet’s journey is a testament to how innovation, strategic thinking, and responsible operation can elevate an iGaming company into a global leader. Through advanced technology like MEGA, a strong portfolio of international brands, and investment in future innovation, Soft2Bet continues to shape the direction of online gaming worldwide. With its expanding footprint and commitment to quality, the company is set to influence the industry for many years to come.