10 Business Social Media Tips for the 2024 Holiday Season
The holidays are an important time of year for businesses to connect with customers on social media. With the 2024 holiday season fast approaching, now is the time to start planning your social media strategy. Here are 10 tips to help your business make the most of the holidays on social media:
Get in the Holiday Spirit
The holidays are a festive time of year, so don’t be afraid to show some holiday spirit in your social media posts! Decorate your profile photos with holiday themes, change your cover photos to festive designs, and use holiday hashtags. You can even create Christmas banner for Facebook on the Adobe website to really get into the holiday mood. Your followers will appreciate the festive touch. Share behind-the-scenes photos and videos of your team decorating your office or preparing holiday orders. Post holiday quotes, jokes and cheerful messages to spread seasonal joy.
Offer Holiday Promotions
Use social media to offer special holiday deals, sales and promotions to incentivise customers. Offer holiday coupons or discounts to encourage impulse holiday shopping. Create limited-time offers to create urgency. Promote contests and giveaways for more engagement. Advertise free shipping for holiday orders. Bundle and gift specials also tend to perform well during the festive season.
Post Holiday Content
Fill your social feeds with holiday-themed content. Share DIY holiday craft ideas, gift guides, recipes, and more. Ask followers for their favourite holiday traditions. Post photos and videos of your office holiday party.
Give sneak peeks of new holiday products or gift sets. Share fun facts about holiday history and traditions around the world. The possibilities for holiday content are endless!
Optimise for Mobile
The holidays are peak shopping season – and most shoppers are now browsing and buying on mobile. Make sure your holiday promotions and products are displayed properly on mobile. Create special holiday offers just for mobile users. Use messaging apps like WhatsApp to engage holiday shoppers. Ensure your website is mobile-friendly and quick to load on all devices.
Leverage Holiday Hashtags
Track and tap into viral holiday hashtags. #Christmas, #holidays2022 and other seasonal tags often trend during the holidays – leverage them to reach new audiences. Join in on holiday hashtag campaigns – or launch your own! Add relevant hashtags to holiday images, deals and content. Monitor hashtags for any customer feedback or questions.
Create Holiday Video Content
Video content tends to perform very well on social media during the holidays. Create fun holiday videos to showcase on your feeds. These could include short how-to craft videos, holiday cooking demos, or videos highlighting your holiday collections and products. You can also create short video messages wishing your followers happy holidays. Behind-the-scenes videos of you in Renaissance fashion showing your holiday preparations also tend to connect with audiences.
Spread Holiday Cheer
The holidays are also about giving back. Use social media to highlight any holiday charitable initiatives or philanthropy your business is involved in. Share stories of how your business is making a positive local impact this holiday season. Spotlight holiday volunteer efforts by your team. Highlight sustainability initiatives to make festivities greener. The holidays are all about spreading goodwill!
Showcase Holiday Customer Experiences
From holiday shopping and gift returns to festive storefronts and seasonal treats, give followers a peek into the holiday customer experience your business offers.
Share photos and videos of customers enjoying the holiday atmosphere. Repost user-generated content of happy customers enjoying holiday perks. Respond quickly to any customer complaints to preserve your holiday reputation.
Connect with Holiday Influencers
Partner with social media influencers to promote holiday products, deals and content to their audiences. Identify influencers who create holiday content or have a festive personal brand. Offer free products or special perks in exchange for sponsored posts. Tap into influencer networks to run holiday giveaways or contests. Make sure influencer partnerships align with your brand values.
Analyse Your Holiday Performance
Use social media analytics to identify what holiday content, campaigns and tactics are driving the most engagement and conversions. See which products are trending and outperforming. Monitor which holiday hashtags and keywords are most effective. Use these insights to refine your real-time holiday social strategy and improve results.
The holidays are the most wonderful time of year for businesses to connect with customers in fun, festive ways on social media. Following these seasonal social media tips can help maximise your impact and outreach this holiday season. With a smart holiday social strategy, your business can spread seasonal cheer while also hitting your bottom line.
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