How to Make Money on TikTok: A Comprehensive Guide

TikTok has evolved far beyond a simple app for viral dance challenges and lip-sync videos. Today, it’s a powerful platform where creators, influencers, and even small businesses can monetize their content and build a revenue stream. With the right strategies, you can turn your passion into profit on TikTok. Let’s explore how you can start making money on TikTok in 2024.

TikTok’s algorithm and massive user base offer unique opportunities for creators to generate income. Whether you’re just starting out or have an established audience, there are various ways to make money on the platform.

Join the TikTok Creativity Program or Creator Fund

TikTok introduced the Creativity Program to help creators earn money directly from their content. In late 2023, TikTok replaced the Creator Fund with this program in several countries, providing a better earnings structure.

Eligibility Requirements

To join, creators need at least 10,000 followers and 100,000 video views in the last 30 days. If you meet these requirements, you can start earning money based on the views and engagement your content receives. Boosting your engagement with strategies like getting TikTok likes affordable can help increase your visibility and improve your chances of meeting the criteria faster.

How You Get Paid

Once you’re accepted into the program, you’ll earn money from your video views. The more engaging your videos, the more you’ll earn.

Leverage TikTok Ads to Promote Your Brand

If you run a business or sell a product, TikTok ads are a fast and effective way to reach millions of potential customers. TikTok offers a variety of ad formats that cater to different marketing goals, allowing you to customize your campaigns.

Types of TikTok Ads

In-Feed Ads: These appear on users’ For You pages and blend naturally with organic content.

Brand Takeover Ads: Your ad takes over the full screen for a few seconds, grabbing maximum attention.

Hashtag Challenges: These encourage user-generated content and help you create viral trends around your brand.

Collect Tips and Donations from Your Fans

TikTok allows creators to earn tips and donations directly from their fans. With the introduction of features like virtual gifts and tipping, followers can support their favorite creators during live streams or on specific videos.

How to Enable Virtual Gifts and Tipping

To start collecting tips, ensure that you’ve activated TikTok’s gift and tipping features. These are available to users who meet specific follower thresholds, typically starting at 1,000 followers.

As you collect virtual gifts, they are converted into TikTok’s currency (Diamonds). Once you’ve accumulated enough, you can convert them into real money.

Partner with Other Creators for Brand Collaborations

Collaborating with other creators or influencers can significantly boost your visibility and income on TikTok. Brand collaborations are especially powerful because they leverage the trust that influencers have with their audiences.

Finding the Right Partners

You can use TikTok’s Creator Marketplace to connect with influencers who align with your brand. Choose creators whose followers reflect your target audience.

How Collaborations Increase Engagement

When you collaborate with another creator, you’re exposing your content to their audience as well, which often results in higher engagement rates and more followers.

Try Affiliate Marketing on TikTok

Affiliate marketing is a straightforward way to earn commissions by promoting products or services from other companies. TikTok is an excellent platform for this since its short, engaging videos can easily highlight the benefits of a product or service.

Sell Your Own Products and Merchandise

If you’re a creator with a personal brand or an entrepreneur, selling your own products can be highly profitable. TikTok’s shopping features make it easy to promote your items and drive sales directly from the app.

For business accounts, TikTok offers direct integrations with platforms like Shopify. This allows you to showcase products in your videos and let viewers make purchases seamlessly.

What to Sell on TikTok?

Whether it’s branded merchandise, digital products, or physical goods, TikTok’s audience is highly engaged and willing to support creators they love.

Offer Exclusive Content with TikTok Series

One of TikTok’s newest features is TikTok Series, which allows creators to sell premium content behind a paywall. This is ideal for creators who want to offer exclusive tutorials, behind-the-scenes footage, or educational content.

You can create a series of up to 80 videos, each up to 20 minutes long, and charge viewers for access. It’s perfect for providing in-depth, valuable content to your most dedicated followers.

Host Live Events and Workshops

TikTok Live is a great way to engage with your audience in real-time, and it’s also a chance to make money. During live streams, your audience can send virtual gifts, which can be converted into cash.

• Plan your live events in advance and promote them to your followers.
• Keep your content interactive—answer questions, offer tips, and engage with viewers directly.

Offer Personalized Shoutouts

Personalized shoutouts are another fun and easy way to make money on TikTok. If you have a large following, fans will pay for a personalized message, which can be delivered either through a feed post or live stream.

The price for a shoutout can vary depending on the size of your following. Start with a reasonable rate, and as demand increases, you can adjust accordingly.

Publish Sponsored Posts

Brands are always looking for influencers to promote their products, and TikTok is no exception. Sponsored posts are one of the best ways to monetize your content if you’ve built a loyal and engaged following.

To start landing sponsored deals, you’ll need a decent following and good engagement metrics. Reach out to brands directly or sign up on influencer marketing platforms to connect with companies looking for influencers.

Increase Your Content’s Visibility with InstaFollowers TikTok Products

• InstaFollowers TikTok Followers

Increase your follower count to build credibility and attract a wider audience.

Real, active followers with fast delivery.

Strengthen your online presence quickly and efficiently.

• InstaFollowers TikTok Likes

Boost engagement on your videos and increase visibility.

Helps content appear on the For You page.

Purchase likes for both new and existing content to enhance your profile.

• InstaFollowers TikTok Comments

Encourage more conversations and interaction on your content.

Customizable comments to fit your message or brand.

Improves TikTok algorithm ranking with more user engagement.

• InstaFollowers TikTok Shares

Get more shares to expand your content’s reach.

Shares help you tap into new audiences and potentially go viral.

A key engagement metric to grow your community organically.

• InstaFollowers TikTok Saves

Saves signal high-value content to the TikTok algorithm.

Increase long-term exposure and keep your videos discoverable.

Ideal for maintaining visibility over time on TikTok’s platform.