Does Advertising on Reddit Actually Work

In addition to aggregating news stories, rating content, and organizing discussions, Reddit is a social media network, popular in the United States. Members submit links, images, videos, and text posts, then it’s voted up or down by others.

Advertising on Reddit can be highly effective, but there are specific nuances that marketers must understand beforehand. As most marketers know, each social media platform is slightly different from the next regarding the audience and the approach they need to take.

Before we begin with the five tips for effective Reddit ads, let’s briefly chat about what you should consider before your campaign.

Ad Specs

As with all social media platforms, Reddit comes with its unique ad spec requirements. So be sure to research Reddit ad specs beforehand so that you’re up to speed with the needs of the ads.

Audience Selection

A majority of Reddit users are young, male North Americans. Statistics indicate that around 50% of users are from the United States, and 8% are Canadian. Nearly 8% of readers come from the U.K., 4% from Australia, and 3% from Germany.

A large part of the worldwide population will not be able to participate in the community since it is exclusively in English. The platform has limited options for further targeting, so make sure it matches your target audience.

Participation In The Community

A marketer who understands the media will always be able to create better advertising. Did you join the community already? Are you familiar with the codes, the usage, and the rules of the network?

Building your presence organically on social networks is a great way to use them. By doing this, you’ll be able to create posts that will later be boosted with advertising.

5 Tips For Advertising Successfully on Reddit

Now that we’ve covered the primary considerations, it’s time to look at five tips to ensure successful Reddit ads.

1. Transparency is key

As a result of Reddit’s anonymity, users can be themselves and allow the web to become more transparent. We see that the best-performing ads on Reddit often have a casual, friendly tone, which demonstrates to the audience you have real people behind your brand.

Think of your brand like a person – what would they say if they were a person? Don’t use marketing jargon when engaging with users. Redditors appreciate sincerity. You need a sense of humour and personality to entice your audience to interact with your brand and its content.

2. Choosing the correct type of ad

On Reddit, marketers have two ad types to choose from regarding Promoted Posts: link ads and text ads. Users are taken to a URL off of Reddit when they click on link ads. In contrast, text ads link to posts on Reddit. External links can be included in that Reddit post.

A marketer must choose wisely between both types of ads if they want to achieve the best results. Despite the apparent appeal of link ads, as they drive traffic to marketers’ sites, text ads can also help distribute longer-form messages on Reddit. In addition to generating engagement and conversation, this approach is sometimes more effective than other approaches.

3. Choose your subreddits wisely

Individual communities formed around specific subjects are called Subreddits. Different administrators (moderators) oversee each Subreddit. Consequently, even when they seem related in some way, various Subreddits can have vastly different focuses and vibes.

For instance, people who like pictures of sunsets will find many Subreddits dedicated to amateur and professional sunset pictures. In some Subreddits, the focus is broader, whereas, in others, it is much more narrow.

Targeting ads through Reddit based on Subreddits is possible, and marketers can leave it up to Reddit to determine user interests. Nevertheless, marketers should select which Subreddits to target for the best results.

See Also

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To create ads relevant to specific Subreddits, researchers need to get to know those Subreddits. Then, marketers can tailor the ad copy to one or more individual subreddits.

4. Participate in community activities

Creating an interactive comments thread is essential to the success of Reddit ads. It’s not just about sharing and discovering content on Reddit; it’s also about discussions. Building a relationship with the Reddit community begins with encouraging and participating in comments.

In your ad copy, include a call to action to encourage a conversation. In addition, consider rewarding users for their participation as a way to acknowledge the discussion as a brand.

5. Make use of targeting

Considering Reddit’s community-based focus, it’s no wonder it offers interest-based targeting instead of demographics or ages like other social networks.

Advertisers target users based on subreddits that they engage with. For example, when users browse a subreddit or explore other subreddits, Reddit shows ads to subscribers and visitors to that subreddit.

Five types of ads are available on Reddit:

•        Interest
•        Community type
•        Location
•        Device-based
•        Time-based

Reddit is an extremely popular and powerful social media platform. Marketers can harness the power effectively by following these tips and creating a strategy appropriate to the platform and its loyal audience.