JOHN VARVATOS & GAME OF THRONES®TEAM UP ON EXCLUSIVE
Debuting in John Varvatos stores and online on March 14, 2019, the 11-piece capsule collection is inspired by adventure and originality, anchored in classic tailoring silhouettes.
A luxury menswear lifestyle brand, John Varvatos and the award-winning HBO® drama series, Game of Thrones, are thrilled to announce an exclusive menswear capsule collection launching on March 14, 2019. The collection debuts in anticipation of the groundbreaking final season of the hit series in an ode to the iconic styling of the show’s costumes infused with the John Varvatos rebel spirit.
John Varvatos x Game of Thrones capsule marks the first time John Varvatos has partnered with a television series for a clothing collection. The brand is the only luxury fashion collaboration in official partnership with HBO for the final season of Game of Thrones. The 11-piece collection delves deep into the world of Game of Thrones with artisanal hand-dyed leather outerwear, cross-over Henley, pants, a textured messenger bag and graphic prints depicted on spray dyed tees. Iconic details from the series are woven throughout the collection, included in outerwear pieces that boast the Iron Throne motif printed on the inside of the jacket. Prices range from $2,698 (hand dyed leather jacket) to $98 (graphic t-shirt).
Combining the core aesthetics of the two entities; the collection maintains the authentic attitude of the John Varvatos brand flourished with updated details inherent to moments seen throughout the series. Taking the note from weathered leathers, rich textured materials and worn-in fabrics seen on the show, John Varvatos translated these elements into wearable staples that retain the signature quality details the brand is known for.
“From the very first episode, I have been inspired by the incredible costumes in Game of Thrones,” said Varvatos. “To have this opportunity to collaborate is a dream come true.”
“As we prepare for the final season of Game of Thrones, we wanted to celebrate with an incredible collaboration for a clothing line inspired by the show,” said Jeff Peters, Vice President of Licensing and Retail at HBO. “John Varvatos has delivered a stunning collection of high-quality pieces that are fashionable and wearable, while also capturing the show’s essence through its details and ornate design. We couldn’t be happier with the final product and are excited to see how fans react.”
John Varvatos x Game of Thrones is available at select John Varvatos boutiques, online at johnvarvatos.com/got on March 14. The collection will also be exclusively at Bloomingdale’s in the USA, Harry Rosen in Canada, and El Palacio in Mexico available this spring for a limited time only.
ABOUT JOHN VARVATOS:
John Varvatos, Enterprises is a global lifestyle brand launched in 2000 with a collection of tailored clothing and sportswear. John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, jewelry, fragrances, the John Varvatos Star USA collection, and Bootleg by John Varvatos. John Varvatos encompasses a modern, rebel edge while staying true to our artisan roots. Visit us at johnvarvatos.com or join us on social media at @johnvarvatos About HBO Licensing & Retail
HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO’s global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex, and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences. HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world, online in the US at http://store.hbo.com, and at the HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City.
Newly middle-aged wife of 1, Mom of 3, Grandma of 2. A professional blogger who has lived in 3 places since losing her home to a house fire in October 2018 with her husband. Becky appreciates being self-employed which has allowed her to work from 'anywhere'. Life is better when you can laugh. As you can tell by her Facebook page where she keeps the humor memes going daily. Becky looks forward to the upcoming new year. It will be fun to see what 2020 holds.