Types of Coupons and How They Work

What are Coupons 

Coupons are everywhere. From real life to the internet, companies and brands will always have a reason to offer discounts. But what are coupons exactly? And why do these companies offer them? Coupons are a promotional tool that can be used to persuade consumers into purchasing their goods by stating a special offer or a discount from their purchase. They can be in the form of a graphic which can be seen on your computer or phone screen or a physical document which can be distributed anywhere. Most coupons are issued by manufacturers or retailers by physical mail or email, app advertisements, social media, or distributed in malls places with a lot of people. This form of promotional tool is a win-win situation for both the manufacturer and consumer. When a coupon is offered, the consumer gets a discount while the manufacturer gets either a new or old customer to buy more of their products.

Discounts range from percentages and can go from 10% discounts to sometimes even 90%. You might be wondering how manufacturers or retailers increase their sales despite offering a huge discount. First off, these companies attract more consumers’ attention. Due to this, they steer their consumers toward their company instead of their competitors. Second, they use these coupons as a way of buying a consumer’s loyalty. The more discounts, the more consumers would want to purchase again. Consumers will always look for a coupon. Research has shown that 72% of consumers would opt for a different retailer or manufacturer if they are offered a better discount. This is why many consumers opt to look for discounts from various coupon sites like SelectAware.com. They offer so many discount codes or coupons that help a consumer looking for a specific item such as wristband express coupon codes.

Types of Coupons

There are many types of coupons that can be distributed either physically or via the web (via links like https://www.raise.com/coupons/home-depot). There are many coupons that are unique in their own way. Here are the types of coupons that you may receive or may also use to promote your business:


Catalinas, also known as check-out coupons are long paper coupons that are printed out from check out areas from the grocery or drug stores. There are many types of catalinas, generally, there are 4 types: a manufacturer coupon which is used for money off a specific product, a coupon for local business or venue, a promotional catalina which endorses a new product from a manufacturer or retailer, and a money back store coupon or cash back for a dollar amount off of the next purchase. 

Newspaper Coupons

Newspaper coupons are found on the newspaper. If you are the type to read the newspaper in the morning, it is more likely that you are to find a coupon printed on the newspaper or found rolled with the newspaper when it is delivered to your house. You can find newspaper coupons in newsletters as well as the local newspaper and they contain mostly manufacturer coupons, but occasionally, retailer coupons as well. 

Manufacturer Coupons

Manufacturer coupons are issued by a brand or manufacturer. When a consumer uses a manufacturer coupon at an individual store, the store doesn’t lose any money because the store is reimbursed for the discount. Usually, this manufacturer coupon has a limit. Generally, it can be used for a single item or product and only a minimum amount of coupons can be used during a single purchase. You can find these coupons in places such as newspapers, or digitally, such as websites or apps. 

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Printable Coupons

Printable coupons are coupons that you find on your computer which can be printed out when you wish to use it. You can bring these coupons in store to be redeemed. Where can you find these coupons? If you enjoy collecting coupons, you can find them in websites, social media pages, coupon websites, or newsletters as well. Typically, these coupons are stacked or can be used with other multiple coupons depending on the manufacturer. But most of these coupons are stackable with catalinas, or loyalty program discounts. 

Digital Coupons

Digital coupons are everywhere on the internet. These forms of coupons are most used by consumers because it can be used in online stores or store apps. Unfortunately, digital coupons cannot be used in-store nor can it be printed. But during this time, many people use this as online shopping is extremely popular. You can find these kind of discounts or coupons on brand websites, store websites as well as store apps. 

Store Coupons

Store coupons are distributed by a specific store. There are many types of store coupons such as printable, digital store coupons, newspaper store coupons, newsletters, and many more. Many consumers who follow a specific store or brand will use this to purchase items from stores such as Walmart, CVS, and Target. 

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