Use These 9 Content Marketing Ideas on Holidays
Spending spikes during the holidays because most shoppers want to stock their houses at this time, which is good news for businesses and marketers.
Even though people are preoccupied with holiday preparations, they are usually in high spirits. So to get their attention, you must level up your content marketing strategy.
You need to impress customers with solid holiday marketing campaigns. To help you out, we provided nine content marketing tips and tricks for holidays.
Suggest a Holiday To-Do List
Holidays are hectic for most people, so it’s easier to miss out on important stuff. Knowing your target audience can help you put together a helpful to-do list for them as a marketer.
If you manage a paper writing service and offer to do my statistics homework, students will form your core audience. You can suggest books for them to purchase, a holiday movie to watch, or fun activities to do with friends.
Make the list fun, creative, and engaging. You can also encourage your customers to share their experiences with the to-do list after the holidays.
Offer a Sneak Peek Into Your Plans for the New Year
People love to reflect on the past year while looking forward to the new year. So, you can give your audience a little dose of what your company has planned for next year. If you send a sneak peek email, you can embed a video that helps them visualize the future better.
For instance, you can subtly announce that you’re adding a new product to your company or expanding operations beyond your domain. But don’t give out the full gist – make them curious.
Send Heartfelt Emails
You should send emails and social media campaigns that can connect with customers on an emotional level. Let your clients feel the holidays in your messages.
Christmas is a perfect time to do this. Use your brand to challenge customers to share the Christmas spirit. Also, encourage them to spend time with family and loved ones and give to one another.
Include a “Happy Holidays” greetings anytime you communicate with them. Create text, audio, and video content that speaks to the soul. Make sure your campaigns tug on the heartstrings because it’s the holidays.
For example, when students need a college paper writing service like DoMyEssay to deal with their assignments, they look out for brands that care about their customers. They can even wonder is DoMyEssay legit and if it is ok to delegate their homework to this writing service. So sending out such emails can be very beneficial.
Display Your Brand’s Holiday Spirit on Social Media
Social media management is a significant aspect of content marketing. To keep customers engaged during holidays, use social media to show off your brand’s holiday spirit.
Let them in on how your team is celebrating the holidays. Post content about office parties, holiday trips as a team –- and even work. Using social media to mark the holidays adds a human touch to your brand. People can easily engage with your company, and you can win the hearts of new customers.
Share a Holiday Gift Guide
This tip is vital because most people get confused about what to give their loved ones. Curate and share a gift guide in your holiday newsletters and help people make better decisions.
You can also create gift categories that apply to people in your target audience. It doesn’t have to be your products –- you can also suggest gift inspirations outside your sales reach.
Appreciate Your Customers
Let your clients know how much you value their continued patronage. You can design a personalized year-in-review for your customers. Or even better, you can feature top customers on your blog, social media, and other media.
Express your gratitude for their contributions to making your brand a success. Now’s also an excellent time to include discount offers and holiday promotions (and drive sales).
Offer Valuable Tips for the New Year
Content marketing is all about value creation. As you continue to provide value to customers, they will remain loyal to your brand. Through a blog post, email newsletter, or social media post, you can offer undiluted tips to help them meet their goals. Creating content like this will inspire customers to be resolute in their new year’s decisions and associate your brand with value.
Work with Influencers
Take advantage of influencer marketing to drive holiday engagement. Work with relevant social media influencers to sell your brand to a larger audience on social media.
Influencers will run ads on their platforms and create content to boost your brand’s reputation. Some of them are natural storytellers, and people are more willing to connect with brands that have big names affiliated with them.
Partnering with influencers for holiday marketing campaigns can pump sales in these seasons. Make sure the celebrities you work with are the best for your brand.
Add Urgency to Your Emails
The holidays don’t last forever, so you must let customers know time is running out. Be creative about letting them know that sales season will soon end. You can use a countdown or use words and emojis that evoke urgency.
Remember that your content should stand out from the crowd competing for your buyer’s attention. Also, remind them that they need to hurry up with sales to settle down and enjoy the holidays.
Conclusion
Creating content that stirs engagement during the holiday season can be tasking. But we’ve done the work for you! Use these holiday marketing ideas to boost holiday sales and keep customers loyal to your brand.
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