Bye Bye Bra: Why Are More Women Choosing Bralettes?


Women come in all shapes and sizes, and so do our preferences, especially when it comes to underwear. While the bra has been a rather uncomfortable staple in our lives for as long as we can remember, it’s easy to forget that there are other options out there, and the number one alternative is the beautiful bralette.

Believe it or not, the bralette became popular during the Covid-19 pandemic, becoming a wardrobe staple for everyone who was stuck at home and looking for something comfortable but effortlessly stylish to wear whilst working remotely and making the most of video calls to family and friends. Interestingly the trend never went away, and more women than ever are saying goodbye to traditional underwear and embracing a new and much more comfortable style. Read on to find out more.

Comfort is King

Bras come with a lot of pros; they give us support and can also help us accentuate our assets; they also come in a variety of different styles, so we can choose one that compliments our chosen outfits.


Unfortunately, one thing that the traditional bra is lacking is comfort. Restrictions around the chest, uncomfortable underwire, tight and heavy padding, not forgetting scratchy hooks all make the bra a rather unloved piece of underwear, which is why the bralette is enjoying a well-deserved spot in the limelight.

They’re Lightweight and Breathable

Bralettes are lightweight, softer, and stretchier, which means they’re not as restrictive and conform to the shape of our bodies better. Some are made from breathable materials, which often feel like you’re wearing nothing at all – perfect for those hot summer days when wearing a bra is almost unbearable.

You Don’t Have to Hide Them

Of course, the traditional bra has its merits, and you can find some truly stunning pieces of lingerie; however, bras have always been referred to as “women’s delicates” and, as such, should be hidden away. The bralette, however, couldn’t be further from this. The beauty of a bralette is that because of its comfort and versatility, it’s found its way into our everyday wardrobes, and many women choose to wear them as part of their chosen outfits.


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You’ll find women experimenting with different styles┬álike lace, racerback, keyhole, and high neck, which can easily be worn under blazers, with jeans, or under work shirts for a playful edge. The combinations are endless, giving women the opportunity to experiment with different looks in total comfort!

You Can Keep Things Subtle

At the other end of the spectrum, some women are moving towards bralettes because they’re a much more subtle way to support their breasts. Moving away from the traditional bra, which is designed to enhance and accentuate the chest, bralettes offer a subtler alternative whilst still offering support and comfort.

You Can Wear Them Anywhere

Bralettes are so versatile you can literally wear them anywhere! Whether you’re lounging at home, heading to a festival, want to wear something cute and flirty for a first date, or want an edgier look for a gig, there’s a bralette for every occasion.

Are you thinking about saying goodbye to your bra?

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