DASANI and The Coca-Cola Company Introduces PlantBottle® Packaging , #GreenBottleCap
Disclosure “This post is sponsored by Dasani & The Coca-Cola Company.”
DASANI and the Coca-Cola Company have introduced a new plant bottle packaging for their water and coke product containers.
DASANI is taking steps to reduce its impact on our planet with a major leading edge in bottle design. Their packaging which is called PlantBottle® is made from up to 30% plant-based material that replaces some of the non-renewable petroleum or fossil-based resources used in conventional PET plastic.
Still designed to be 100% recyclable, it helps save our world’s important resources. This is such a big step in efforts to make our earth better than the previous plastic bottle packaging.
When DASANI was first introduced they already the lighter weight plastic bottles. This is because lighter bottles require less plastic, this helps to conserve on the amount of plastic used from our natural resources and, therefore, have lower CO2 emissions. Their current half liter bottles have 45% less plastic than the original ones that DASANI used in 2001.
Their goal is to be able to design every plastic bottle in the future to be 100% renewable and recyclable. The best thing is that PlantBottle® packaging is available throughout the U.S. in all DASANI package sizes.
The goal that they are striving for is very encouraging as it shows how important it is to the owners of both companies.
Although the PlantBottle packaging journey is still just in the beginning, Coke plans to convert all PET plastic bottle, which account for approximately 60 percent of its packaging globally, to PlantBottle packaging by 2020.
I think it is great that 2 larger companies are stepping up to help with our environment.
You can read the three lessons Coke has learned during the first five years of its PlantBottle Technology journey below.
- PlantBottle Packaging Can Be Used as an Effective Marketing Tool
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Cost Improvement, Not Cost Parity is What Matters Most.
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Support from the Environmental and Academic Community is Growing.
I am very impressed with DASANI®’s commitment to our environment by making a sustainable product by using 30% from plants and keeping the plastic bottles 100% recyclable.
You can watch this little clip about their new PlantPackaging Initiative below:
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Follow on Coca-Cola’s Social Media Below:
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