Don’t Change That Channel: 5 Ways to Effectively Promote Your YouTube Channel

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You only get one go to make a first impression. That goes for your YouTube channel too. No matter how great the content is, it’s not much use if nobody is looking at it. 

Watch and learn. We’re here to give you the tips you need to promote your YouTube channel. Follow these five strategies and you’ll be in with a great chance to see your audience grow and grow.

1. A Rule of Thumb

The attention span of a viewer is getting shorter and shorter. You need to hook them in fast so that they click on your video. YouTube thumbnails that grab viewers’ interest are a vital step.

The thumbnail image should flag up the story your video is going to tell. Close-ups of faces work really well, as do backgrounds with bright colors.

2. It’s All About the Title

Your video’s title is probably the first thing anyone’s going to see when they’ve found your video. It needs to tell the viewer something and be punchy.  

You should avoid anything over-complicated and go for a simple title that gets straight to the point. 

Keyword research is essential. There are internet tools you can use to find words which are going to help your video rank higher in any search results. Viewers need to know what’s in it for them. You need to be telling them why they should watch.

3. Optimizing Content 

Search engine optimization (SEO) is going to help more people find your content in search rankings. YouTube’s algorithm takes many things into account to produce a list of search results.

Include as much information as you can. You should understand which keywords to put in titles, descriptions, and all relevant fields in your profile.

It’s a great idea to look at the whole searching process from the viewer’s perspective. Which words would they use in their search engines? Link your video so your own blog and social media sites.

Encourage people to subscribe to your site so that they can be notified when you’re uploading your videos. Create playlists that are rich in keywords. More text-based content is likely to bring about more views.

4. Get Others to Embed Your Videos

Once you’ve uploaded videos to your channel, there’ll be an opportunity to allow embedding. That will let others put your video on the platforms they use. Be sure to make it clear that publishers need to credit your video whenever it’s used.

The process is incredibly easy. The more times your video gets shared, the better it is for you.

5. Join In with the YouTube Community

People are always talking on YouTube so get involved in the conversations.  If a person leaves you a comment, engage with them. 

When you’re starting out it’s a great way to gain more exposure and understand what people are really looking for. Take a look at some of the awesome YouTube videos they’re looking at to get more ideas.

How to Promote Your YouTube Channel

Finding opportunities to promote your youtube channel is part of the fun of developing a loyal audience.

Check us out here for hundreds more useful techy tips. 

Becky

Wife, mother, grandma, blogger, all wrapped into one person, although it does not define her these are roles that are important to her. From empty nesters to living with our oldest and 2 grandchildren while our house is rebuilt after a house fire in 10/2018 my life is something new each day.

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