How a Digital Asset Management Platform can Save your Business Money
2020 has been a difficult year for businesses and it seems we are all looking at ways we can save money and cut costs, without sacrificing the quality of products or services that we provide. One thing that you may not have considered is how a DAM, or Digital Asset Management system, can save your business or department money.
Bynder.com is a DAM system and it offers you the ability to store all your digital assets on one platform in the cloud, which can then be accessed as you grant permissions. There are several ways that this saves money.
Time = money
Quite simply, organizational efficiency means fewer hours are wasted. If everyone knows where to find an asset because it is filed correctly and tagged accurately, it will save a lot of time and frustration. It also means that designers and marketers, for example, are free to focus on the tasks at hand, rather than replying to emails asking where XYZ is, or which version of a file is the right one for which platform. It means no one has to spend time digging through folders and emails to try and work out where something might have been filed.
Reduces costly mistakes
Some mistakes, such as not using the most up to date version of a digital asset, can cost your brand reputationally, which in turn can cause a notable monetary loss. As well, if your team uses a file where the usage rights have lapsed, or they aren’t sure which photographer to credit, this can cost a hefty amount in legal fees, and a whole load of stress. Again, this is something that can be organised by a DAM tool as it lowers the chances of a human error that could cost the company a lot of money, and potentially some reputational damage too.
Re-buying or re-creating assets
If you are unable to find the correct version of a design or even a template to use, you may end up having to start from scratch, which is a waste of time and therefore money. This is also relevant when you have purchased assets such as stock photos or audio to use in videos, but are unable to find them when you want to reuse them, so it ends up being a waste and you have to re-purchase them.
Return On Investment
The time and stress it saves to use a DAM system and have all your digital assets neatly organised and able to be accessed by the correct people when needed will save a lot more money and time than it costs. It is particularly important when so many teams are working remotely at the moment, so being able to access assets online is crucial. It means your teams are able to get content to the right audience more efficiently, to therefore maximise the impact.
A DAM system will streamline a lot of your processes, especially for any marketing or design teams, and will save you a lot of stress and money in the long-run too.
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