How Is Census Different From Other Data Warehouse Solutions?

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Data is the driving force of all businesses in the digital era. Companies need access to reliable and timely data to understand market trends, improve products, manage costs and make informed decisions. As a result, a wide range of data warehouse solutions have become available that allow businesses to store the voluminous amount of data they need. In navigating this complex landscape, engaging with proficient data warehouse consulting companies can provide invaluable insights and support in optimizing data infrastructure for maximum efficiency and effectiveness.

Census is a cloud-native, fully-managed data warehouse solution designed for modern analytics workloads, making it an ideal choice for companies that want maximum scalability and unlimited storage. This article will discuss how Census differs from traditional and other data warehouse solutions.

We’ll start by looking at the key features differentiating Census from traditional data warehouses. Then, we will compare it to other modern cloud-based offerings like Snowflake and Amazon Redshift. Finally, we’ll examine how these differences give Census an edge regarding speed, cost savings, scalability, security and other operational benefits.

What is the Census?

Census is an enterprise data warehouse solution that promises to make data warehouse management easier and more efficient. It helps companies store and access their data securely, quickly and efficiently, and it has recently raised a $16M Series A to expand its tools and capabilities.

In this article, we’ll explore how Census differs from other data warehouse solutions and how it can help companies maximise their data storage.

Census is a cloud-native, fully-managed data warehouse solution designed for modern analytics workloads, making it an ideal choice for companies that want maximum scalability and unlimited storage.

Overview of Census

Census is a cloud data warehouse that provides enterprise-wide data integration, platform architecture, and powerful query processing – all in one compliant solution. It allows organisations to bypass building or maintaining costly and complex data repository systems. This modern warehouse can help business owners easily connect to varied data sources. In addition, users have better control over their organisation’s data through its versatile platform that can provide full-stack analytics capabilities and improved visibility into operations.

The unique architecture of Census helps it stand out from other available offerings as it offers several features, such as:

– Built-in business rules and custom validation logic to ensure accuracy of loaded data – Automation of complex transformational queries – Separate staging area for ETL operations – Dimensionally modelled aggregations with custom rollups – Free storage space for ingesting large volumes of raw files – Interactive visualise dashboard of reporting results – Inclusion of current, comprehensive datasets

Census empowers businesses to quickly ingest data from multiple sources such as SQL databases, flat XML files, or spreadsheets alongside scraping through social media or websites for unstructured content. In addition, it helps make analytics efficient by consolidating all required objectives in a single system thereby simplifying the usage of resources. The consolidated analytics also allow users to quickly answer business questions on the latest industry developments and trends.

Features of Census

Census is a cloud-native, end-to-end Data Platform for business intelligence, analytics, and operations. It offers powerful tools and features designed to enable users to gain insights from their data faster and more efficiently.

Census’s core features include:

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– Scalable deployment: Census is highly scalable and can be deployed in the cloud or on prem. This makes it easy to scale up or down as needed.

– Data Agnostic: Census works with nearly any type of data source including relational databases, files, NoSQL sources, event streams, etc., making it easier to feed large volumes of structured or unstructured data into the platform for analysis.

– Cloud-Native Architecture: Its distributed architecture allows for fast processing of large datasets on scalable cloud computing environments such as AWS and GCP without paying for expensive hardware setups.

– Advanced Analytics Tools: With its powerful analytical tools such as Machine Learning (ML) algorithms and visualisation tools such as Grafana and Tableau Integration, Census enables users to quickly gain insights from their datasets.

Turbulent Sea Support & Security: As an enterprise product, Census provides 24/7 support with its dedicated customer service team who can help via phone or email. The platform also features various security measures such as role-based access control (RBAC), encryption at rest & in transit encryption ensuring that your business remains secure at all times.

Census raises $16M Series A to help companies put their data warehouses to work

Census is a data warehouse solution recently raising $16M in Series A funding. The company aims to help organisations with their data warehousing needs.

But what sets Census apart from other data warehouse solutions? In this article, we will look at how Census differs from other data warehouse solutions and what advantages it offers.

Census empowers businesses to quickly ingest data from multiple sources such as SQL databases, flat XML files, or spreadsheets alongside scraping through social media or websites for unstructured content.


Scalability is a key feature of the Census data warehouse platform. Census’s ability to dynamically adjust your on-demand compute and storage requirements allows you to easily add more resources. As a result, your organisation can scale up or down to support ever-changing analytics requirements without additional hardware costs.

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With its elastic scaling, you’ll be able to better respond to operational changes or ongoing business intelligence initiatives, such as: forecasting demand; enabling predictive maintenance; and improving customer service. Additionally, because Census provides multiple instances in the same infrastructure, each with their own compute and storage independently configured according to your needs, it’s easier to use what you need without wasting resources on idle capacity – improving overall cost efficiency.


Data security is a major consideration when choosing a data warehouse solution. Census offers robust security features that provide customizable and granular control to limit access, assign roles, and enforce governance. With Census, users can determine who creates tables, who can view query results, how data is transferred in and out of the platform, and much more. All communication between services on the platform is encrypted using SSL/TLS encryption to ensure privacy and data integrity.

Census also provides user-level authentication for enterprise customers’ DDL (data definition language) commands such as CREATE TABLE or other metadata changes for table structure manipulation. Only authorised users with proper permissions can make DDL changes to the environment. This applies whether a user is accessing workflows over REST APIs or connecting directly via JDBC/ODBC connections from BI tools.

In addition to these standard security measures, Census provides additional protection in case of accidental data breaches by enabling customers to secure their internal connections with private keys, passwords protection and multi-factor authentication protocols.


In general, census is more cost-effective than other data warehouse solutions. Census charges per block of throughput, meaning that customers pay for the query processing power they need and do not need to pay for upfront hardware or software licences. Additionally it allows for burstable on-demand scaling to accommodate spikes in data processing needs.

Census also uses a tiered storage architecture with three tiers: hot, warm, and cold. This allows users to store their data in cheaper archive disks while still being able to access the more frequently used hot tier of data quickly when needed. In addition, this reduces the amount of faster and more expensive storage that customers need to purchase upfront compared to other data warehouse solutions which require larger amounts of fast, expensive disk space to be purchased upfront regardless of usage history.

Finally, Census comes bundled with its own Big Data Solution Platform so customers don’t have to purchase an additional platform or licence fees from third-party providers. This helps simplify deployment processes and reduce overall costs associated with maintenance and support.

Benefits of Using Census

Census is a data warehousing solution that enables companies to store and manage their data securely and efficiently. It allows users to easily query, analyse, and visualise their data. Its intuitive user interface and powerful automation capabilities make it an ideal solution for companies that need to quickly access and share their data.

See Also

This article will discuss the benefits of using Census to put their data warehouses to work.


The automation benefits of using Census are staggering. A census system requires little or no manual intervention, as it automates much of the complex data processing and analysis procedures related to a business’s data warehouse needs. This allows organisations to make informed decisions more quickly and accurately.

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Moreover, the system can be completely automated, without administrators needing to manually monitor it or take corrective action when something goes wrong.

Census also offers significant scalability advantages over traditional data warehouse solutions. Businesses can easily scale the size of the system up or down depending on their needs, creating cost savings due to efficient resource utilisation. Additionally, Census’s automated processes eliminate manual effort from large-scale batch update jobs, allowing businesses to reliably store large amounts of data in a fraction of time required for traditional systems. Finally, its automated operations also increase security, as all data is safely stored within a highly secure environment without risk of human error or malicious interference.

Data Insights

Census provides users powerful insight into their data by bringing together millions of information from four major public census sources and the related private databases. This extensive data set offers in-depth insight on nearly 180 million people by connecting social, demographic, and economic information.

Census takes the market segmentation process to a whole new level through advanced segmentation capabilities and insights that reveal hidden connections that provide a deeper understanding of customer needs.

Census consolidates hundreds of variables, including geographies ranging from zip codes to metropolitan statistical areas (MSAs), into one comprehensive view. This lets users more accurately identify which segments should be targeted for maximum success.

During the segmentation process, Census looks beyond demographic data to incorporate psychographic variables, such as interests and lifestyle choices, giving marketers an even more comprehensive picture of their target audience.

Using advanced filtering tools, marketers can “drill down” more granularly into subsets within each segment for further refinement and customization to find new audiences never seen or imagined. The result is a powerful mapping tool that enables smarter decisions around where and how best to deploy marketing dollars—including extended reach in untapped or underserved geographic or demographic regions found in source material but lacking sufficient numbers—for maximum ROI performance.

Census offers robust security features that provide customizable and granular control to limit access, assign roles, and enforce governance.

Seamless Integration

Census is a cloud-based data warehouse that enables businesses to store, update and analyse data in one centralised location. Compared to traditional on-premise solutions, it delivers improved performance, enhanced scalability and secure storage — all with no hardware or software costs. Additionally, Census enables organisations to access reliable data faster by simplifying their processes and streamlining their operations.

One of the main benefits of using Census is its ability to seamlessly integrate with existing systems without disrupting the user experience. Direct integration with third-party applications makes it easier for organisations to keep track of customer information and other key metrics across departments or branches. Furthermore, consistent access from any device helps teams stay connected even when apart — making collaboration more efficient by reducing bottlenecks and improving communication.

When employees can easily pull up relevant information or reports in just a few clicks, decisions become more informed based on real-time insights instead of stale data. Plus, integrating all systems allows individuals across locations to work together as if they’re right in the same room — eliminating duplicate effort and reducing costly errors while enabling everybody to do their job more effectively. Overall, Census offers organisations the power of seamless integration that brings value through improved efficiency while delivering cost savings over other alternatives.

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