How To Create the Type of Content People Want To Share

Content creation allows a business to grow and reach its ideal market. It involves fostering a relationship with consumers and keeping your audience engaged enough to continue supporting you. But in order to thrive in the online space, it’s important that your content is shared to increase your reach. So, how do you create more shareable content? And what makes content more shareable in the first place? Does it have to do with the type of content or the type of user? Below, you’ll find some answers to these questions and learn how to create the type of content people want to share.

Assess Your Analytics and Determine What Resonates With Your Audience

You can’t create engaging content without first learning about what your audience responds to the most. If you can’t impact your current audience with your own content, then how do you expect them to want to share it? Research your competitors and see what’s currently being shared on the top platforms.

Think of social media as a tool to execute the best possible marketing campaign. Keep in mind that the performance of all social media posts should be evaluated. Look through your company’s social channels and examine conversion rates, insights, and engagement. View your brand through the lens of the customer experience and figure out what’s working and what isn’t.

Utilize User-Generated Content to Encourage People to Engage With Your Brand

When a brand incorporates different types of user generated content onto its social media platforms, users are more likely to engage with the brand and share their own posts. Not only is UGC a great way to validate your audience, but it also triggers a reaction and fosters an online community. Perhaps you’ll want to share some UGC campaigns to remind your target market that there are real people who support your brand. It’s a great marketing strategy that also doesn’t really feel like a marketing strategy. While UGC isn’t created by your brand, you can encourage it by sharing UGC on your platform and awarding brand loyalty. It aids in increasing brand awareness and influences the purchase decision of potential customers.

Ensure That Your Messaging is Consistent and of High Quality

If you want people to share your content, you have to make sure that your content is actually worth sharing. Short-form video content has been the most popular and effective this past year. First, examine the visuals.

Then, think about the sound quality. Thankfully, a lot of smartphones nowadays have high-quality imagery. Gone are the days of 1.5-megapixel photographs! But smart devices haven’t caught up when it comes to great sound quality. The built-in microphones tend to include noise and unwanted sound. If you want high-quality audio, you’ll want to utilize a shotgun microphone. Simply mount it onto a camera for natural-sounding audio recordings with a rich level of depth.

Create Content That’s Authentic and Tells a Story

No one likes a brand that’s “on” all the time and only does traditional advertising. In order to create shareable content, you’ll want to showcase something that tells a story. That way, it’s memorable and feels authentic. If you can get your message across quickly and efficiently, then that’s even better. Content length is a huge factor to consider. If you want someone to develop an emotional attachment to your content, then long-form is the way to go. If you want them to just stay engaged enough to find it valuable and share it, then short-form is ideal.

These are just a few tips and tricks to create the type of content people want to share. Keep in mind that only high-quality content gets a wide reach.