Sleep Shop Hotline from the Disney store

Families and fans can add a little Disney magic into bedtime with a new Sleep Shop Hotline from the Disney store. The toll-free number, 1-877-7-MICKEY, has five special messages from Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck and Goofy to give kids something to look forward to at bedtime.

Introducing Disney Store’s Sleep Shop Hotline!

Disney store and shopDisney.com is also home to a new assortment of kids sleep items across Disney, Pixar, Star Wars and Marvel including sleep rewards charts, light up drinkware and plush, slippers and new pajama sets ranging from $14.95 – $29.95. Find the full Sleep Shop collection exclusively online and in stores!

Enjoy the tips from Lauren Olson, a certified pediatric sleep coach and founder of Sleep and the City.

Disney Store Launches New “Disney store’s Sleep Shop Hotline” and Expert Tips to Infuse Magic into Bedtime for Families and Fans

Call 1-877-7-MICKEY to hear five special messages from beloved Disney characters

GLENDALE, Calif. (Aug. 6, 2018) – Parents agree that putting kids to bed can be stressful, and a recent study showed that 77 percent of parents are exhausted by the process of getting their children to bed[1]. Beginning today, families and fans can add a little Disney magic into the bedtime routine with the new Disney store’s Sleep Shop Hotline*. The toll-free number, 1-877-7-MICKEY, has five special messages from Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck and Goofy to give kids something to look forward to at bedtime. The phone number will run from today through August 31 and is available throughout the United States and Canada.

In an effort to help improve the bedtime battle, Disney store and shopDisney have launched a new “Sleep Shop” assortment of children’s sleep items and have teamed up with Lauren Olson, a certified pediatric sleep coach and founder of “Sleep and the City” to give her top tips to help parents troubleshoot common sleep challenges.

Lauren commented, “As a mom of two extremely busy toddlers, I know keeping consistent napping schedules and bedtime routines can be a major production – from stall tactics to short naps and pre-dawn wake-ups, it can be hard on everyone in the household. I love that Disney store is providing families with some easy, fun tools, like a sleep rewards chart and light up plush toy, to try and alleviate some of the stresses associated with sleep!”

Lauren’s top tips for common sleep challenges:

Early Wake-Up

This is common! If your child is waking up every morning before 6 am, it’s time to invest in blackout shades and a light or clock that illuminates when it’s time to get out of bed in the morning.

Won’t Go to Sleep

If your child suddenly refuses to fall asleep on their own or is waking up in the middle of the night, consider introducing a “friend” which is only offered a sleepy time. This can be a blanket or favorite stuffed animal, like the new Cuddleez! This oversized plush can even double as a pillow for toddlers when traveling.

Be Consistent

Consistency is key. Decide on a consistent, yet flexible schedule that works for your life and sticks to it as best possible.

Scared at Night

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If your child tells you they are scared at night, introduce a “nighttime friend” that is only offered at bedtime, and encourage your child to hold, squeeze or sing to their friend should they wake worried at night.

The “Sleep Shop” is home to a new assortment of kids sleep items across Disney, Disney Pixar, Star Wars and Marvel including sleep rewards charts, light up drinkware and plush, slippers and new pajama sets ranging from $14.95 – $29.95. To check out the full array of sleep shop offerings and see Lauren’s full tips, visit www.shopDisney.com/sleep-shop. To locate your closest Disney store location, visit our locator map here.

* Limit 1 message per call.  If calling using a mobile phone, standard mobile charges may apply.

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[1] Survey conducted by OnePoll for Firefly with a sample of 1,000 parents of children aged 3-12 in August 2017