Looking for ways to cut costs is a lot easier and faster than trying to boost your sales. Below are some money-saving ideas to boost your business and help you save more money.
- Use social media
Move away from traditional marketing such as running advertisements on TV or radio, and go for low-cost forms of marketing. Utilizing your social media to market your business costs nothing. It can be time-consuming, but it beats the price of paying someone else to do it for you. The best way to gain traffic to your business’ social media page is through running competitions. This way, your current customers do the advertising for you by sharing, liking and commenting on your competition post, which can result in lots of new visitors to your business.
- Buy in bulk
On average, products are cheaper if they are bought in bulk. The best way to make savings is to buy items such as stationery and business laptops in bulk. Only do this with frequently used items, otherwise, you might end up with a lot of items that you don’t need, which kind of defeats the object.
- Get the best deal out there
Consider which services and products your business uses, from the internet to catering. From here you can negotiate with your suppliers for a better price, but it is important to retain a good relationship with them, so don’t be too cheeky. This also applies for your utility providers. Utility Bidder can help you to find the best utility service packages for your business, and they do all the work for you, allowing you to focus on other ways to save money.
- Improve productivity
You will save money if you get more done in less time. The key to optimizing your productivity is through good working conditions. If your staff are happy, they will be more productive. You can offer incentives for good work. Even simply saying ‘thank you’ can make your staff feel valued and therefore more inclined to be more productive. You can also increase productivity through proper staff training. This will ensure that your employees are better trained to produce more work in a shorter space of time.
- Use word-of-mouth marketing
This is the cheapest form of marketing there is. It happens when a customer loves your product so much that they convince someone they know to buy it as well. In order to get the most out of word-of-mouth marketing, make it easier for your customers to review and share how much they love your product. You can nudge customers toward leaving reviews on your social media or website.
Reducing the costs of your business is effective in keeping it running successfully. Many of the cost-cutting ideas mentioned also have other positive impacts. It is also a lot easier to cut costs than it is to create more revenue. Negotiating your internet price takes a lot less time and money than developing a new product. By being savvy and applying the ideas in this guide, you will be able to cut costs and help grow your business.
Newly middle-aged wife of 1, Mom of 3, Grandma of 2. A professional blogger who has lived in 3 places since losing her home to a house fire in October 2018 with her husband. Becky appreciates being self-employed which has allowed her to work from 'anywhere'. Life is better when you can laugh. As you can tell by her Facebook page where she keeps the humor memes going daily. Becky looks forward to the upcoming new year. It will be fun to see what 2020 holds.